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Your Media, Real Time Data
Super interactive high-resolution LED screens + on-device crowd analytics + QR engagement deliver verified exposures—aggregated, privacy-respecting, and audit-ready.
Sensing
On-device computer vision estimates crowd size, demographics and dwell time proxies—no facial ID, no PII, no cloud video storage.
Engagement
QR frameworks for offers, store-locators, and lead capture; supports A/B testing by market, time, or event type.
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Reporting
Time-stamped exposure windows, crowd/dwell estimates, scan-through rate,
and geo/time breakdowns—exportable to CSV/PDF.
Outdoor displays
Super interactive high-resolution LED screens, auto-dimming for comfort and compliance, clearly visible even in the brightest sunlight or night conditions.
How Measurement Works
1) Exposure window: Every time your creative enters the loop, we log a start/stop interval.
2) Crowd estimate: On-device models count people and demographics in the display’s effective field of view (aggregate only).
3) Dwell proxy: Repeated presence across frames approximates dwell; used to weight exposure quality.
4) Engagement: QR scans confirm action and attribute by event, time, and market (opt-in only).
Output: Delivered impressions (GPI), effective impressions (eGPI), engagement rate, and eCPM.
Privacy by Design
• No facial ID: Models detect presence, not identity.
• Aggregate only: Counts and dwell proxies are anonymized; no PII captured.
• Local processing: Analytics run on-device with ephemeral frames; no raw video archived.
• Opt-in engagement: PII is collected only if a person scans a QR and submits a form.
Placement & Safety
• Permits and site plans on file; ADA-aware sightlines.
• Auto-dimming and brightness caps per venue rules.
• Stanchions, cable covers, and weather protocols.
• Redundant power and monitored uptime during events.
Quality Assurance
• Pre-event calibration and sightline test shots
• Real-time health checks on playback and sensors
• Post-event delivery audit against event logs
• Make-good if delivery underperforms
Spec Hightligths (baseline)
• Display: Super interactive high-resolution LED, daylight-visible, 10’×5’+
• Video: 1080p/4K, :06–:15 optimal, 30fps
• I/O: QR/short-URL frameworks; optional directional audio where permitted
• Analytics: Crowd/dwell estimation at the edge; scan logging; time/location tagging
• Exports: PDF dashboard + CSV detail
Buttons: Download Spec Sheet • Creative Guidelines
What We Won't Do
• We won’t use facial recognition or identity tracking
• We won’t store or sell persistent video of passersby
• We won’t resell single events (membership model only)
• We won’t append third-party data without explicit, opt-in consent
FAQs
Q: Is this compliant with local rules?
A: Yes—permits, brightness caps, and safety plans are standard.
Q: Can we audit delivery?
A: Yes—exposure windows, crowd/dwell estimates, and scans are time-stamped and exportable.
Q: Does weather ruin results?
A: We plan redundancies and re-flight; make-goods apply if an event under-delivers.
Q: How do you compare to digital billboards?
A: We’re inside high-dwell events, and we verify exposures—then translate to CPM/eCPM for buyers.
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